Privacy Policy

1. Introduction

Expunged-it ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website expunged-it.com, use our services, or interact with our platform.

Important: Expunged-it is not a law firm. We are a lead generation platform that connects individuals seeking expungement services with licensed attorneys.

2. Information We Collect

2.1 Personal Information You Provide

When you use our eligibility quiz or services, we collect:

• Name (first and last)
• Email address
• Phone number
• ZIP code and location information
• Case details (conviction type, year, case number)
• Probation/parole status
• Budget and urgency preferences
• Any additional information you choose to provide

2.2 Automatically Collected Information

When you visit our website, we automatically collect:

• IP address and device information
• Browser type and version
• Pages visited and time spent on pages
• Referring website
• Cookies and similar tracking technologies

2.3 Information from Third Parties

We may receive information about you from third-party services such as Google Analytics, LinkedIn Insight Tag, and advertising platforms to improve our services and marketing efforts.

2.4 Information from LinkedIn Lead Gen Forms

If you are an attorney who submits our LinkedIn Lead Gen Form, we collect:

• Name, email address, and phone number (auto-filled from your LinkedIn profile)
• Law firm or practice name
• Texas Bar license number
• Cities where you practice
• Experience level with expungement cases
• LinkedIn campaign attribution data (campaign ID, ad ID, form ID)

3. How We Use Your Information

We use your information to:

• Connect you with licensed attorneys who specialize in expungement services
• Process and respond to your inquiries
• Verify attorney credentials through state bar databases
• Send lead notifications to attorneys about potential clients
• Communicate with you about your case and our services
• Send you relevant information and updates (with your consent)
• Improve our website and services
• Analyze usage patterns and optimize user experience
• Comply with legal obligations
• Prevent fraud and ensure security
• Conduct marketing and advertising (including targeted ads via Google Ads, LinkedIn)
• Measure marketing campaign effectiveness (LinkedIn, Facebook, Google Ads attribution)

4. How We Share Your Information

4.1 With Attorneys

When you submit an eligibility form, we share your information with licensed attorneys in our network who match your case requirements. These attorneys are independent professionals and are solely responsible for how they handle your information. Shared information includes: name, email, phone, location, case details, and eligibility information.

4.2 With Clients (Attorney Leads)

When attorneys purchase leads through our platform, we provide them with client contact information and case details submitted through our eligibility quiz.

4.3 Service Providers

We share your information with trusted third-party service providers who assist us with:

• Website hosting and maintenance (Firebase/Google Cloud Platform)
• Email communications (Resend)
• Analytics (Google Analytics 4)
• Advertising and conversion tracking (Google Ads, LinkedIn Insight Tag, Facebook Pixel)
• Payment processing (Stripe)
• Customer support tools

4.4 Legal Requirements

We may disclose your information if required by law, court order, or government request, or to protect our rights, property, or safety.

4.5 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

4.6 We Do NOT Sell Your Data

We do not sell your personal information to third parties. When we share information with attorneys, it is part of our lead generation service that you requested, not a data sale.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience and collect analytics data. This includes:

• Essential Cookies: Required for website functionality (login sessions, security)
• Analytics Cookies: Help us understand how visitors use our site (Google Analytics 4)
• Advertising Cookies: Used for targeted advertising and conversion tracking (Google Ads, LinkedIn Insight Tag)

You can control cookies through your browser settings, but disabling cookies may affect website functionality.

6. Google Ads and Enhanced Conversions

We use Google Ads conversion tracking, including Enhanced Conversions, which may collect and process hashed (encrypted) versions of:

• Email addresses
• Phone numbers
• Names

This data is used solely to measure the effectiveness of our advertising campaigns and improve ad targeting. Google's use of this data is governed by their privacy policy at policies.google.com/privacy.

7. LinkedIn Insight Tag and Lead Gen Forms

We use the LinkedIn Insight Tag to track website conversions, retarget visitors, and gain insights about our LinkedIn advertising campaigns. This includes:

• Tracking visits from LinkedIn ads
• Measuring attorney signup conversions from LinkedIn Lead Gen Forms
• Building retargeting audiences for future campaigns
• Analyzing campaign performance (impressions, clicks, form submissions)

When attorneys submit our LinkedIn Lead Gen Form, LinkedIn provides us with the information you entered, including data auto-filled from your LinkedIn profile. This data is used exclusively to verify your credentials and provide you access to our attorney platform.

LinkedIn's use of your data is governed by their privacy policy at linkedin.com/legal/privacy-policy.

8. Data Security

We implement appropriate technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. This includes:

• SSL/TLS encryption for data transmission
• Secure hosting on Firebase (Google Cloud Platform)
• Access controls and authentication
• Regular security assessments
• Firestore security rules to protect database access

However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security of your information.

9. Data Retention

We retain your personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements.

Typical retention periods:

• Client leads: 30 days or until the lead expires/is purchased, whichever comes first
• Attorney accounts: Duration of active account + 7 years for legal compliance
• Transaction records: 10 years for tax and accounting purposes
• Marketing data: Until you opt-out or request deletion

10. Your Rights and Choices

You have the right to:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate information
• Deletion: Request deletion of your personal information
• Opt-Out: Unsubscribe from marketing emails at any time
• Data Portability: Request your data in a portable format
• Withdraw Consent: Withdraw consent for data processing where applicable
• Object to Processing: Object to certain types of data processing

To exercise these rights, contact us at privacy@expunged-it.com. We will respond to your request within 30 days.

Note: Some information may be retained for legal compliance or legitimate business purposes even after deletion request. Information already shared with attorneys cannot be deleted from their records.

11. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including:

• Right to know what personal information is collected, used, shared, or sold
• Right to delete personal information
• Right to opt-out of the sale of personal information
• Right to non-discrimination for exercising your rights
• Right to correct inaccurate information
• Right to limit use and disclosure of sensitive personal information

Important: We do not sell your personal information to third parties.

To exercise your CCPA rights, email us at privacy@expunged-it.com with "CCPA Request" in the subject line.

12. Children's Privacy

Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately at privacy@expunged-it.com.

13. International Users

Our services are based in the United States. If you access our services from outside the U.S., your information will be transferred to and processed in the United States, which may have different data protection laws than your jurisdiction. By using our services, you consent to this transfer and processing.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or new features. When we make changes:

• We will update the "Last Updated" date at the top of this page
• Material changes will be communicated via email or prominent website notice
• Your continued use of our services after changes constitutes acceptance of the updated policy

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

15. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

We will respond to your inquiry within 30 business days.